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Rewarded for its timeless heritage, Egypt is home to traditional
confectionery, a part of the essence of the East. It was 1898 when El-Rashidi
El-Baghbaghan was first founded as a private company specialized in
producing Halawa Tahinia. Tahina is also an Egyptian specialty which is a
key product of the company.
In the course of time, El-Rashidi El-Baghbaghan extended its capabilities
and acquired a deep understanding of market demands to finally rank as a
market leader. We produce a complete line of Halawa with the best
nutritional conditions and pure natural raw materials in different sizes,
either plain or stuffed with pistache, with nuts with chocolate, and more.
Meanwhile, white Tahina is made of the purest sesame in the world. So, it
comes as no surprise that we achieved a high local market share on a local
level and realized sound sales rates in the Arab world, Africa and Europe.
Such a glorious history necessitated putting a plan of expansion into
action. Research and development experiments have led to a world class
product. This is executed through using the finest ingredients and formulas,
upgrading production lines including packaging,
packing and adapting the latest technology available. Strict
adherence to the internationally acknowledged hygienic codes and using
inspected material in the packaging process ensure the premium quality that
our clients observe.
It is true that our expertise as the leading producer and exporter of Halawa
and Tahina is an evident proof of success. Yet, we rather owe all the
gratitude to our respectful clients, who are constant sensors to our growth
and whose feedback fuels our steps.
Export is a major chapter in the company's files. This is due to the wide
fame it enjoys in a number of international markets. With over a hundred
years of experience, we are committed to maintaining and even maximizing
client satisfaction by fulfilling their expectations, both locally and
abroad to confidently mark a prosperous future as we previously marked a
glorious history. |
